When it comes to VSLs, Ads, or webinars, the copy is just the beginning.
Because without a killer production, your marketing will fall flat.
But it's not as easy as typing in a google doc...
You need actors, voice over, editing, lighting, music, and over a dozen conversion cinematics implemented correctly...
And if you get even one thing wrong..
It can completely kill conversions.
I've seen it time and time again.